A little too literal...

So, I'm going to be the typical male and complain about tv commercials about feminine products. Why must they advertise? Half the country's population uses them or will (you know who you are, you know you're probably going to use whatever is in the house when you first need them.) But last night while my wife and I were watching TV, (something we do way too much of...but that's a different post) I saw a new one. Yes, a new way to advertise a product. A product that I always knew how it was used. It was a home pregnancy test. Everyone knows you pee on the stick. Nothing new there-- but do you really have to show a stream of liquid hitting the stick?? That's conventional wisdom. That's how they work! I don't need the visual reinforcement! I did learn something-- now you don't have to compare on the box if it's a plus or minus sign or blue or pink or whatever the hell else there was before. Now it simply reads pregnant or not pregnant. Uh oh, what about the people who can't read?